Abstract

Abdul Razak, Ismail Raja and Rani Kong

Previous studies revealed that the socio-demographic factors are vital and would sway the perception of rural community towards the leadership of their community leaders. Nevertheless, the outcome of these studies had shown inconsistent results. Hence, it is pertinent to investigate further on the sociodemographic factors that influence village development and security committee (VDSC) perception towards the VDSC leadership in Vision Village Movement. Data was gathered through a survey questionnaire and a total of 235 respondents from three states in Malaysia participated in this study. Interestingly, overall the members of VDSC had a high level of positive perception towards the VDSC leadership and the factors that had significant difference with perception towards VDSC leadership were age, zone and monthly income. The findings of this study would help to develop a better understanding on some of the pertinent socio-demographic factors that rural development leaders need to be aware of to become effective leaders in the future.