Abstract

Kurniati ED

Entrepreneurship development of industrial sectors beside the agriculture in the rural area as a support of agriculture entrepreneurship has an important role in increasing the additional value of product, employment creation and undertaking the product orientation into market orientation. The purpose of this study was to analyze the factors that influence farmers' decisions to work in the industrial sector beside the agricultural sector in Semarang Regency. This study was analyzed with logistic regression. Results of this research find the variables that influence the farmers' decisions to work in industrial sectors beside agriculture in Semarang Regency are the vast land tenure, land mastery, low income of agriculture sector, farmers experience and farmer’s parent job. Innovation variable has a negative effect; this means more innovation done by farmers in the agricultural sector compared to industrial sectors beside agriculture sector.