Abstract

Halim Daim Francis, Shoba Hakim Hong and Dato Hiew Sulong

In today's complex communication environment, emotional intelligence, communication effectiveness,
and strategic alignment remain a key topic of concern among managers and employees worldwide.
Communication effectiveness is a key for organization’s performance and progress. The
interrelationship between emotional intelligence, communication effectiveness, and strategic alignment
plays a vital role in the growth and success of organizations of Iran. Emotional intelligence (EI) and
communication effectiveness are proposed as an important predictor of key organizational outcomes
including strategic alignment. The paper is undertaken to understand the relationship between
demographic variables (age and gender) and emotional intelligence, and communications effectiveness
to improve strategic alignment in the organizations of Iran. The dimension of emotional intelligence in
this study includes: happiness and optimism. Data (N = 82) for this study were collected through
questionnaires and the participants were managers in Agriculture Bank and Educational
Administrations of Iran. The aim of this paper is to assess the emotional intelligence and
communication effectiveness and relationship with strategic alignment. The results showed emotional
intelligence can impact on communications effectiveness through demographic variable and also
communication effectiveness has a positive impact on strategic alignment.