Abstract

Ramatu M. Al-Hassan*, Irene S. Egyir and James Abakah

This paper assesses the impact of the information communication technology (ICT)-based market
information service (MIS) on farm households in the eastern corridor of Northern Ghana. Data was
collected from 346 farm households in the eastern corridor of Northern Ghana where an ICT-based
market information project was implemented between 2006 and 2009. The sample included 159
participants and 187 non-participants. The logit model was used to identify factors which influence the
probability of participation in the ICT market information project, while propensity score matching
(PSM) was used to assess the project impact. Results indicate that age and value of assets were
negatively related to the likelihood of participation in ICT-based MIS. A unit increase in age reduced
likelihood of participation by 0.5%, while a unit increase in value of assets reduces likelihood of
participation by 7%. Previous participation in a development project increased likelihood of
participation by more than 60%. Participation in the ICT-based project increased expenditure on
pesticides, and food security by 11%. More participants (13%) used improved seed than nonparticipants. It is recommended that younger persons are made the target/focus group for ICT projects
and that the private and public sectors collaborate to facilitate wide availability and expanded use of
ICT MIS.