Angelo Saturnino Neto and Charbel José Chiappetta Jabbour*
The success of Cleaner Production programmes is an essential part of the search for more sustainable societies, because Cleaner Production emerges as one of the main activities of the companies committed to effective environmental management. However, it is believed that Cleaner Production proves to be unrealistic without the support of human resources. Thus, the main purpose of this article is to present some guidelines for improving the adoption of Cleaner Production in companies through attention to non- technical factors (human resource practices and factors). In this article we present a literature review about cleaner production and the role of non -technical factors in the greening of companies. Then, we propose some guidelines for improving the adoption of cleaner production based on non-technical and human resources factors (organizational culture, training, and others).
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