Abstract

Pamnani Sunita

Health magazines are read by over 55% women in India although potentially these magazines represent a major source of health education and information for women, relatively little attention has been paid to assessing this role. Ability, Alive, Healthy Childcare, Lifestyle are good magazines for women. This study focuses on the coverage given by four of the most popular women's magazines to a major cause of mortality and morbidity among college girls. From a content analysis of their 50 issues, the study was design to achieve major objectives. The data were collected from 100 students and main conclusions were drawn. It is suggested that health professionals could play an important role in implementing these recommendations.