Abstract

Olusegun Fariudeen Liadi and Ayokunle Olumuyiwa Omobowale

Through the use of qualitative and quantitative methods which included In-depth Interview (34IDI), focus group discussions (4FGD), content analysis (of extracts from the songs of three award winning hip hop artists in Nigeria) and a 300 sample survey; the study examined the structure of multilingualism in the Nigerian hip hop as a catalyst for: the increasing consumption of the music among youths, the changing youth normative values and social relations and group bonding among youths within multicultural society of Nigeria.