Abstract

Rao Sabir Sattar, Songliang Wang, Muhammad Muqadas, Muhammad Furqan Ashraf and Muhammad Naveed Tahir

The emerging field of mixed methods research is yet to develop a unified framework of procedures for mixed methods data analysis (Greene, 2008). Since the last few decades, the efforts of explaining social aspects within agricultural research have gained importance, but in evaluating agricultural technology adoption and their impacts, the use of combined methods is even more infrequent. This study provides a research note to describe the processes and outcomes of engaging in mixed data analysis. The study was conducted in selected regions of Pakistan and China to evaluate the adoption and non-adoption of sustainable agricultural practices among the smallholders in both countries. The proposed method was predominantly helpful in reviewing the hypotheses, assistance in designing questionnaires, and planning of survey operations. This study also suggests that mixed methods researchers should consider how qualitative and quantitative methods effect integrated data analysis approaches, inquiry-based analyses of qualitative and quantitative data which cover the multiple views, or rational models, of the investigators involved in the study.