Abstract

Kelvin Udim Davies*, M. M. Baba, C. E. E. Demenang and U. D. Uyanga

The main objective of this study was to determine the relationship between school administrators’ utilization of social media and teachers’ job performance in public secondary schools in Akwa Ibom State, Nigeria. Two research hypotheses were formulated to guide the study. The study adopted causal comparative research design. The population of this study comprised all the 253 public secondary school principals in Akwa Ibom State. Taro Yamene sampling procedure to determine the sample size was adopted to select the sample size of 155, from the total population of the study. A structured questionnaire titled “School Administrators’ Utilization of Social Media Questionnaire (SAUSMQ) and Teachers Job Performance Questionnaire (TJPQ)”, and was used as instrument for data collection. The instrument was given a face validation by experts in test and measurement from Abubakar Tafawa Balewa university, Bauchi and university of Uyo, Uyo while the internal consistency of the instrument was obtained using the Cronbach Alpha Correlation Coefficient statistics and the reliability coefficient of 0.80 was obtained for the instrument. Data collected were analyzed using PPMCC at 0.05 level of probability was used to test for hypotheses. The findings of this study showed a significant relationship between school administrators’ utilization of Facebook and LinkedIn and teachers’ job performance in public secondary schools in Akwa Ibom state. The study concluded that teachers should be allowed to use Facebook and LinkedIn for knowledge sharing to benefit both the school administrators and teachers themselves as well as to increase teachers’ job performance.