Volume 2, Issue 8 (2015)

Full Length Research Paper
Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image
Shahbaz Shabbir*, Hans Ruediger Kaufmann, Israr Ahmad and Imran M. Qureshi
[View Abstract] [View PDF] pp. 1-7 (285 KB)

Aims & Scope Abstracting and Indexing Submit Paper

Awards Nomination

Select your language of interest to view the total content in your interested language

Indexed In

Index Copernicus
Open J Gate
CiteFactor
Eurasian Scientific Journal Index
Rootindexing
Academic Resource Index

Browse Journals By Category

List of Other Journals