Volume 2, Issue 11 (2008)

Full Length Research Paper
The impact of tourism, on the consumption environment : Coping and potential praxis in Malindi, Kenya.
L. Wakiuru Wamwara-Mbugua * and T. Bettina Cornwell
[View Abstract] [View PDF] pp. 1-12 (342 KB)

Full Length Research Paper
The Product placement: Exploring effects of product usage by principal actors.
D. L. R. Van der Waldt*, V. Nunes and J. Stroebel
[View Abstract] [View PDF] pp. 1-8 (339 KB)

Full Length Research Paper
The evaluation of the full-factorial attraction model performance in a brand market share estimation.
Patrick Howie and Ewa Kleczyk*
[View Abstract] [View PDF] pp. 1-6 (342 KB)

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